About Us

Modern South was a product of desire. Founded in the city of Raleigh, North Carolina, we’ve been lucky enough to see the rise of the New South, where thriving economies and growing cities sit just down the road from rural towns and down home tradition. It’s this inspiring blend of exciting innovation and old-fashioned simplicity that gave way to a a vision.
We wanted to recreate that classic country vibe, with just a splash of modern design, to build a collection of creative home goods that blends these two worlds. Our catalog of housewares is the perfect combination of city nights and country mornings, sweet tea and martinis. If you’re looking to revitalize your living space with products that look just as great in a high rise apartment as a farmhouse, then it’s got to be Modern South.